Category Archives: Free Ideas


What is guerilla marketing?

What is guerilla marketing The term guerilla marketing has taken on so many faces and meanings, that it has become somewhat clichéd. However, it is still a viable method, generally employed by small businesses and individuals to get the word out on their products and services. My favorite definition for guerilla marketing is the act

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What is Video Marketing?

What is Video Marketing? Essentially, video marketing is using video to tell your story to your audience. There might be other definitions for this, but this is the one that works for us, and it’s general enough for us to use broadly when considering using video in a marketing campaign. A few things to consider

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Why Use Video in Marketing?

Why Video Marketing? So, why use video in your marketing mix? One reason is that communication has gone digital, and is a more diverse term. Over the last few years, video production, and digital production (web design, audio podcasts, etc.) as a whole, has dropped its price as an entry point where it is feasible

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